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The Starbucks-isation of Tobacco
Brand minimalism, behavioural economics and government regulations converge. Earlier this month, Zeitgeist reported briefly on the impending change to the Starbucks logo. From all the editorial ink...
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A CES Highlight
What last month’s Consumer Electronic Show did for in-store packaging and design. Back in 2002, Steven Spielberg’s somewhat dystopian Minority Report, set in 2054, featured many a futuristic thing...
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Sustaining the Green Push for Brands
Zeitgeist was recently asked to write an article on sustainability trends for the coming year. The following is an altered excerpt of the original article… There is a hotel in Italy, nestling in the...
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Luxury pushes beyond the store
Luxury brands have found it hard to come to terms with the shift in consumer shopping habits from retail to online. For several years they have dipped their toes in the water of digital, but with...
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